09:54
MUMBAI: Amazon took after by Filpkart and Snapdeal were the most favored e-trade sites among merchants, with most noteworthy top of the psyche review, a late study has uncovered.
The discoveries came as an aftereffect of a study by Nielsen for the January-March quarter, which reviewed 1,184 online merchants.
It uncovered that 39% of online dealers "investigate two or more e-trade sites as an alternative to offer items on and develop their business.
An abnormal state of recognition alongside top to bottom learning of an e-business site is the most vital variable that drives brand value, the report said.
While Amazon had the most astounding top of the psyche review (25%), Flipkart stood second (21%) and Snapdeal (20%), it included.
"With the e-commerc e industry growing in double digits, there is surge in demand by customers, and an evolving online seller category that is fuelling supply on portals," said Dolly Jha, executive director of Nielsen India.
"To ensure the equilibrium of demand and supply, it is essential for e-commerce portals to focus on developing an inviting platform for online sellers in the country. Sellers are also increasingly discerning when it comes to reaching their customer and meeting business needs," Jha added.
The first wave of the newly launched study was conducted in 16 markets with a population of over 10 lakh, and a sample size of 1,184 respondents. It aims to understand the inclination and experience of selling products on e-retailing platforms.
The study also gauges the brand equity of e-commerce websites amongst connected online sellers, and of those who intend to sell their products online in the next few months.
The discoveries came as an aftereffect of a study by Nielsen for the January-March quarter, which reviewed 1,184 online merchants.
It uncovered that 39% of online dealers "investigate two or more e-trade sites as an alternative to offer items on and develop their business.
An abnormal state of recognition alongside top to bottom learning of an e-business site is the most vital variable that drives brand value, the report said.
While Amazon had the most astounding top of the psyche review (25%), Flipkart stood second (21%) and Snapdeal (20%), it included.
"With the e-commerc e industry growing in double digits, there is surge in demand by customers, and an evolving online seller category that is fuelling supply on portals," said Dolly Jha, executive director of Nielsen India.
"To ensure the equilibrium of demand and supply, it is essential for e-commerce portals to focus on developing an inviting platform for online sellers in the country. Sellers are also increasingly discerning when it comes to reaching their customer and meeting business needs," Jha added.
The first wave of the newly launched study was conducted in 16 markets with a population of over 10 lakh, and a sample size of 1,184 respondents. It aims to understand the inclination and experience of selling products on e-retailing platforms.
The study also gauges the brand equity of e-commerce websites amongst connected online sellers, and of those who intend to sell their products online in the next few months.
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